Hemsley Herrick
I work on Hemsley's management team and built hemsley.us on Next.js and Shopify, with his shop, a gallery of his canvases, event pages, and an arcade game.
https://www.hemsley.us
Zach Doxsee
Web Dev, Marketing & Mgmt
Websites, Shopify stores, and the backend systems behind them for artists, clothing brands, and businesses.
Free 15-minute discovery call
See the work ↓Selected work
Recent projects
Toros Customs
I built toroscustoms.com and the platform the shop runs on: online quotes with Stripe deposits, text confirmations, a staff CRM, and VIP memberships.
https://www.toroscustoms.com
LensedByJB
I designed and built lensedbyjb.com, the portfolio of James Barrett, a concert and event photographer in Boston.
See it liveProject Ace
Project Ace does tint, PPF, and detailing in Salem, NH. I built its website and the booking portal and staff CRM behind it.
See it liveToros Club
Toros Club is a clothing brand. I built its Shopify store and ran the logistics for a merch drop and a C5 Corvette giveaway.
See it live
BAE Customs
I built BAE's booking portal and staff CRM: service configurators, scheduling with Stripe deposits, quotes, invoices, and text and email updates.
See it live
EH Baker Painting
I built the n8n system EH Baker runs every day to schedule its crew, track clock-ins and clock-outs, and manage jobs with notes and messages.
See it live
RedLine Labs
RedLine Labs is my company. Its booking, CRM, and marketing platform runs Toros Customs, BAE Customs, and Project Ace.
See it live
These are recent projects. Older work is on request.
Have a drop or a launch coming up?
Book a free 15-minute call and tell me what you're putting out.
What I do
Web Design & Development
- Custom sites
- Shopify and e-commerce
- Landing pages
- Databases, logins, and admin tools
- Custom CRMs and dashboards
- Automation
Management
- Talent management
- Merch and drop logistics
- Partnerships and collabs
- Brand strategy
How it works
Step 1
Call
A 15-minute call about what you're building.
Step 2
Build
I build it. You see it as it comes together and can change things as we go.
Step 3
Launch
For some clients I stay on after launch to run the shop, drops, inquiries, and partnerships.
Tell me what you're building.
Always happy to hear from people working on something interesting.
Pricing
Every package includes the call, the build, and the launch. Prices are one-time plus monthly.
Limited-time Shopify offer
Starter
$399 + $40/mo
For clothing brands that want to lock in
- A Shopify theme set up with your brand
- Your products and collections
- Payments, shipping, and taxes
- Your domain
- Launch in 10 to 14 days
- No hands-on maintenance
Scale(Recommended)
$1,200 + $99/mo
For brands that are serious about growing
- Everything in Starter
- A custom design, not a stock theme
- A drop page with email and text sign-up
- Size guides and sold-out states
- Analytics and Meta tracking
- Changes each month
- Priority replies
Flagship
$3,000 + $249/mo
For big brands that want to go all out
- Everything in Scale
- A fully custom storefront like torosclub.com and hemsley.us
- Custom features: galleries, accounts, contests
- Launch-day support
- A monthly drop with me
- Management is priced separately.
- Every package includes design, the build, launch, and the monthly support its tier lists. Product photography, ad spend, domain purchases, and Shopify's own plan and paid apps are not included.
- Split pay: half of the upfront price as a deposit, the other half just before the site goes live.
- Two-week money-back guarantee: if you're not satisfied within two weeks, you get a full refund.
Not sure which one fits?
About
I'm 19, from the North Shore of Massachusetts, and I've been building websites since 2020. I study Computer Science and Design at Northeastern University. I'm in Rome through December for a study abroad.
I write essays and make music. I think from first principles and don't ship anything I wouldn't put my name on. You work with me directly from the first call to launch.
- Years experience
- 6+
- Clients
- 15+
- Revenue generated
- $450k+
- Client satisfaction
- 100%
Book a 15-minute call or DM me on Instagram.
Testimonials
“I've known Zach my whole life, but only recently brought him on my management team. I've always known he does amazing work, but getting the opportunity to collaborate with him 1 on 1 has been amazing. Needless to say I'm very impressed by his dedication to his craft and am excited to see what he does next.”
Hemsley HerrickCreative/Artist & Founder @ Hemsley.us“Working with Zach has been an absolute pleasure. From building and maintaining our website, to handling the logistics of our latest merch drop and C5 Corvette Giveaway, he's always been responsive, understanding, and committed to our success. Absolutely recommend him to anyone looking for digital marketing services.”
Ahmad AlmadaniFounder @ Toros Customs, Toros ClubFAQ
Shopify stores start at $399 plus $40 a month. Business sites start at $499 plus $99 a month. The packages above list what each one includes.
Most projects take 10 to 14 days from the first call. Larger builds, like a custom backend, take longer.
No. I build on Framer, Shopify, or custom code, depending on what the project needs.
Yes. For some clients I handle the shop, drops, inquiries, and partnerships after launch. That's a separate conversation from the build.
No. You can DM me on Instagram at @zdoxsee.
Boston. I'm in Rome through December for a study abroad.
You deal with me directly the whole way. You see the site as it's being built, not at the end, and you can change things as we go.
Experience
Founder, Lead Developer & Product Manager
RedLine Labs builds websites, marketing, and booking and business systems for independent automotive service shops. Its platform runs the booking and staff tools for Toros Customs, BAE Customs, and Project Ace.
Independent Designer & Developer
I take on clients directly for web, marketing, and brand work. Most projects cover the build and the systems and campaigns behind it.
Co-Founder & Lead Developer
I co-founded Clarity, a digital consulting agency, at 16. I led development and managed client projects from start to finish. I still take contract work through Clarity.
Freelance Web Designer
I taught myself to build websites in 2020 and took on my first paid clients in the years after.
Education
2026–Present
Northeastern University
Boston, MA · Computer Science and Design
Aug–Dec 2026
John Cabot University
Rome, IT · Study abroad program
Platforms I use
Framer- Shopify
Claude Code
Supabase
Vercel
Cloudflare
n8n
Meta CAPI
Let's talk
“Zach built the booking system we run the shop on. When something needs changing, I text him and it's done that day.”
Free 15-minute discovery call
Book a 15-minute call here
Two questions, then pick a time on the next page.